Grupo El Encanto's beef retail division was founded in 1985 as part of Grupo Avendaño's growth in production.
From its beginnings at the Navolato Municipal Market, the company has expanded steadily, opening retail branches and distribution centers in Sinaloa, Baja California Sur, Tijuana and Hermosillo.
In 1997, it was formally incorporated as Carnes Selectas El Encanto, S.A. de C.V., consolidating its corporate identity and strengthening its market presence.
As part of its strategic vision, and in partnership with regional cattle ranchers, the company built and operates TIF 426, a USDA-certified plant specializing in slaughter, cutting and vacuum packaging, as well as Kosher processes for exports to the United States, Korea and Japan.
Grupo El Encanto owns recognized brands such as CARNENCANTO, along with commercial options for different segments, including SABROCARNE, ROBLECARNE, FK SINALOA BEEF and GOLDCARNI.
Its main strengths include its own cattle production, refrigerated transportation, cold-storage infrastructure, international certifications and an established reputation in domestic and international markets.
Mission
To be the trusted and preferred butcher shop of the customers we serve, guaranteeing excellent-quality, flavorful meat and fast, memorable service that makes every purchase an enjoyable experience.
Vision
To make CarnEncanto the preferred butcher shop in every community we serve, recognized for superior quality, personalized attention, flawless processes and our ability to innovate in sales models that transform the customer experience and ensure profitable, sustainable growth.
Values
Honesty
Lealtad
Loyalty Service-mindedness
Commitment
At CarnEncanto, our work is guided by loyalty, honesty, a spirit of service and commitment—values that are part of our family's legacy and reflect the essence of our company.
Certifications
Our certifications support the efficiency and standardization of our production processes, guaranteeing the highest quality in every product. They give consumers the assurance that they are purchasing meat that is 100% safe, reliable and suitable for their well-being.
Quality guaranteed in every cut!
The Federal Inspection Type (TIF) certification seal guarantees compliance with rigorous quality, health and hygiene controls in food production.
The Hazard Analysis and Critical Control Points (HACCP) seal ensures compliance with international food-safety management standards.
The United States Department of Agriculture (USDA) certifies the company's production process so it can export meat to the United States, guaranteeing wholesome, natural food.
NSF certification confirms through an independent assessment that the product meets safety, quality and performance standards.
A TIF establishment is a meat-processing plant inspected and certified by SADER that meets sanitary standards for facilities and slaughter and processing operations.
